YMC Channels Dark Spirituality With the Unveiling of SS21 Collection

After rounding up 2020 by embracing heritage British staples, London-based brand YMC has gone against the grain with the reveal of its mystical Spring/Summer 2021 collection.YMC has channelled the writings of prolific British figures such as infamous occultist Aleister Crowley and mystic novelist Arthur Machen. Experimental filmmaker Kenneth Anger and electronic music pioneer Ruth White also provide visual reference and inspiration to the campaign.The men's collection contains a variety of outer...